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Title

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Digital Marketer

Description

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We are looking for a Digital Marketer to join our team and drive our online marketing efforts to new heights. As a Digital Marketer, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads or customers. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Your role will involve working closely with other team members, including content creators, designers, and developers, to ensure cohesive and effective campaigns. You will also analyze data to measure the success of campaigns and make data-driven decisions to optimize performance. This is an exciting opportunity for someone who thrives in a fast-paced environment and is eager to make a significant impact on our digital presence.

Responsibilities

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  • Develop and manage digital marketing campaigns across various platforms.
  • Optimize content for the website and social media channels.
  • Track and analyze website traffic flow and provide regular internal reports.
  • Identify trends and insights to optimize spend and performance.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.
  • Manage and improve online content, considering SEO and Google Analytics.
  • Stay up-to-date with the latest trends and best practices in online marketing and measurement.

Requirements

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  • Proven experience as a Digital Marketer or similar role.
  • Excellent understanding of digital marketing concepts and best practices.
  • Experience with B2C social media, Google AdWords, and email campaigns.
  • Knowledge of web analytics tools (e.g., Google Analytics, WebTrends).
  • Skills in creative content writing and editing.
  • Strong analytical mindset and critical thinking skills.
  • Bachelor’s degree in Marketing, Digital Media, or a related field.
  • Ability to work independently and as part of a team.

Potential interview questions

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  • Can you describe a successful digital marketing campaign you managed?
  • How do you stay updated with the latest digital marketing trends?
  • What tools and platforms do you use for analytics and campaign management?
  • How do you approach SEO optimization for a new website?
  • Can you provide an example of how you improved a campaign's ROI?
  • What strategies do you use to engage audiences on social media?
  • How do you handle tight deadlines and multiple projects simultaneously?
  • What is your experience with paid advertising platforms like Google Ads?