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Title
Text copied to clipboard!Digital Marketer
Description
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We are looking for a highly skilled Digital Marketer to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. Your duties will include planning, executing, and optimizing our digital marketing efforts across various channels such as search engines, social media, email, and display advertising. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The Digital Marketer will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. You will also be responsible for measuring and reporting on the performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs). The role requires a creative mindset, analytical skills, and a passion for staying up-to-date with the latest digital marketing trends and technologies. If you are a strategic thinker with a knack for driving results, we would love to meet you.
Responsibilities
Text copied to clipboard!- Develop and manage digital marketing campaigns.
- Oversee a social media strategy.
- Manage and maintain the organization’s website(s).
- Write and optimize content for the website and social networking accounts such as Facebook and Twitter.
- Track and analyze website traffic flow and provide regular internal reports.
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
- Continually work on the Search Engine Optimization of the website(s).
- Fix any errors or bugs in online content.
- Edit and post videos, podcasts, and audio content to online sites.
- Arrange webinars and webcasts.
- Create online banner adverts and oversee pay per click (PPC) ad management.
- Write copy for email marketing campaigns.
- Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments.
- Work on printed material to supplement online products.
- Attend product launches and networking events.
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing or relevant field.
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in setting up and optimizing Google Adwords campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Potential interview questions
Text copied to clipboard!- Can you describe a successful digital marketing campaign you have managed?
- How do you stay updated with the latest digital marketing trends?
- What tools and software do you use for digital marketing?
- How do you measure the success of a digital marketing campaign?
- Can you explain your experience with SEO and SEM?
- How do you approach content creation for different digital platforms?
- What strategies do you use to increase website traffic?
- How do you handle negative feedback or comments on social media?
- Can you provide an example of how you have improved a website’s conversion rate?
- What is your experience with email marketing campaigns?
